What Matters Most

What Matters Most

How A Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening

Book - 2004
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Baker & Taylor
Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viable business strategy.

Perseus Publishing
From a pioneer in the field of corporate responsibility, a revolutionary approach to achieving sustainable business growth through environmentally and socially "friendly" practices

Under what conditions can a business hope to deliver consistent financial results, inspire employees, protect the environment, and make the world a better place? The question gets to the heart of a set of fundamental questions: What is the purpose of a business? In what ways does a business create value, and whom does it really serve? Can a business promote social causes and yet remain robust, competitive, and profitable?Jeffrey Hollender has run Seventh Generation, the world leader in creating environmentally friendly, nontoxic household and personal care products for more than fifteen years. That the company's success continued through the 90's bubble attests to an unwavering set of principles and behavioral guidelines based on the premise that social responsibility is a viable, vital, and sustainable business strategy. What Matters Most illuminates the successful practices of Seventh Generation--and many other pioneering companies, including Intel, Chiquita, and BP--to demonstrate a corporate strategy that hardwires social and environmental concerns into a company's culture, operating systems, and business relationships. Outlining seven specific principles of corporate responsibility, What Matters Most shows you how to assess your company's performance, address rising consumer expectations, honestly communicate your game plan, and embark on a path of long-term growth. For general readers, What Matters Most is bound to fuel the debate over the role of business in society and the limits to which it can drive positive change.


Blackwell North Amer
The emergence of Corporate Social Responsibility is more than just a PR tactic, sales strategy, or management trend. It's the future of business. It's what companies have to do to survive and prosper in a world where more and more of their behavior is under a microscope.
But becoming a better corporate citizen is not as easy as posting slogans in the office canteen. What Matters Most describes the real-world struggles of well-known companies as they confront the dilemmas of social responsibility.

Baker
& Taylor

Introduces a ground-breaking approach to accomplishing sustainable business growth through the incorporation of environmentally and socially "friendly" practices, arguing that a definitive set of principles and behavioral guidelines based on the idea of social responsibility can provide a viable, vital, and sustainable business strategy. 50,000 first printing.

Publisher: New York : Basic Books, c2004
ISBN: 9780738209029
0738209023
Characteristics: xviii, 318 p. ; 24 cm
Additional Contributors: Fenichell, Stephen

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