Power Language

Power Language

Getting the Most Out of your Words

Book - 1996
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Houghton
Which techniques have empowered the language of Chaucer, Chief Joseph, and Groucho Marx? How can a writer engage readers with winning words and effective phrasing? What skills could make the spoken word eloquent enough to sway a crowd, persuade a boss, or charm a sweetheart? With tongue in cheek and pen in hand, Jeffrey McQuain illuminates the principles of concise and effective word use. Power Language features dozens of helpful guidelines and offers memorable examples from Demosthenes to Dr. Seuss. McQuain's practical advice and plentiful ad-libs clarify the basics of choosing words and using rhetoric, as well as the subtleties of stylistic matters, such as how to " play with cliche," " redo redundancy," and"single out double meanings." Power Language covers both timeless tactics and contemporary concerns like gender-sensitive language and the bewildering world of the Internet. Upbeat and indispensable, this modern classic will prove endearing and enduring to writers, speakers, stude

Baker & Taylor
Provides a detailed guide to better writing and speaking, illuminating the principles of concise and effective word usage, sharing examples and offering tips on selecting words, using rhetoric, gender-sensitive language, and more

Blackwell North Amer
Which techniques have empowered the language of Chaucer, Chief Joseph, and Groucho Marx? How can a writer engage readers with winning words and effective phrasing? What skills could make the spoken word eloquent enough to sway a crowd, persuade a boss, or charm a sweetheart?
With tongue in cheek and pen in hand, Jeffrey McQuain illuminates the principles of effective word use. Power Language features dozens of helpful guidelines and memorable examplesfrom Tennessee Williams to Oprah Winfrey and Demosthenes to Dr. Seuss - that illustrate the basics of choosing words and using rhetoric as well as the subtleties of polishing your personal style. Upbeat and indispensable, this modern classic will prove endearing and enduring to writers, speakers, students, and all who seek to communicate with clarity and strength.

Baker
& Taylor

Provides a detailed guide to better writing and speaking, illuminating the principles of concise and effective word usage, sharing memorable examples, and offering tips on selecting words, using rhetoric, gender-sensitive language, and more.

Publisher: Boston : Houghton Mifflin, 1996
ISBN: 9780395712559
0395712556
Characteristics: xxii, 246 p. ; 21 cm

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