An Innovator's Tale

An Innovator's Tale

New Perspectives for Accelerating Creative Breakthroughs

Book - 2002
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WILEY
A compelling novel of business intrigue, suspense, and transformation from a critically acclaimed author
In an exciting departure from his writing on leadership, corporate culture, and strategic change, Craig Hickman, the author of such titles as Creating Excellence and Mind of a Manager, Soul of a Leader, gives us a compelling tale of corporate intrigue and innovation. A suspenseful business novel that engages the reader on every dramatic level while teaching important lessons on how to be a more effective innovator and creative problem-solver, An Innovator's Tale focuses on the trials and tribulations of a newly promoted vice president who has been thrust into a world of corporate turnaround, duplicity, and espionage. Readers learn by her example as she discovers and applies four different levels and five critical stages of innovation, while struggling to contain containing the damage done by stolen business secrets, computer hacking, and high-level company officers who are not quite what they seem to be.

Blackwell North Amer
Carter-Crisp Foods is under the gun. Trapped in a losing battle with its biggest rival, the mighty Nibblers Corporation, everyone knows that the company will be sold if it can't develop new sources of revenue and profit. Now it's up to Taylor Zobrist, the new Vice President of Product Development, to do the impossible: develop and deliver a variety of innovative new products to market in only ninety days. Taylor must right the ship in a last-ditch effort to save the company and probably hundreds of jobs. It's the biggest challenge in her career, but one she's determined to conquer.
Only rapid strategic innovation can save Carter-Crisp. But as Taylor spurs her development team into finding new sources of creativity, the stakes are rising. With Nibblers throwing its considerable resources into corporate espionage tactics, Taylor knows that there are only a few people she can trust.
In this tale of corporate intrigue and espionage, one professional learns the secrets of innovation and survival in supercompetitive markets. The lessons she learns apply to managers at every level. The book teaches new techniques, new ways of thinking and evolving, and ways of overcoming the fear of change that destroys even the strongest companies. An Innovator's Tale will show you how to embrace and conquer change and turn a company into a paragon of innovative thinking. It goes beyond "thinking outside the box" and embraces new ways of imagining products and concepts. It offers the tools to reinvent a company through creativity, making it healthy and strong for the twenty-first century.

Publisher: New York : Wiley, 2002
ISBN: 9780471443889
0471443883
Characteristics: 229 p. ; 22 cm

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