Relationship Fundraising

Relationship Fundraising

A Donor-based Approach to the Business of Raising Money

Book - 2002
Rate this:
Internationally acclaimed fundraising consultant Ken Burnett hascompletely revised and updated his classic book RelationshipFundraising to offer fundraising professionals an invaluableresource for learning the techniques of effective communicationwith donors in the twenty-first century. Filled with illustrativecase histories, donor profiles, and more than two hundred actionpoints, this groundbreaking book shows fundraisers how to
  • Implement creative approaches to relationship-buildingfundraising
  • Avoid common fundraising errors and pitfalls
  • Apply the vital ingredients for fundraising success
  • Build good relationships through marketing
  • Achieve a greater understanding of their donors
  • Communicate effectively with donors--using direct mail, thepress, television, the telephone, face-to-face contact, andmore.
  • Prepare for the challenges of twenty-first centuryfundraising

Book News
Fundraising consultant Burnett presents a guide to fundraising for nonprofit organizations. His philosophy is based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed. The possibilities for bequest marketing are also explored. Annotation c. Book News, Inc., Portland, OR (

Publisher: San Francisco, CA : Jossey-Bass, c2002
Edition: 2nd ed
ISBN: 9780787960896
Characteristics: xxxiv, 350 p. ; 24 cm


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings


Find it at SMPL

To Top