Relationship Fundraising

Relationship Fundraising

A Donor-based Approach to the Business of Raising Money

Book - 2002
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WILEY
Internationally acclaimed fundraising consultant Ken Burnett hascompletely revised and updated his classic book RelationshipFundraising to offer fundraising professionals an invaluableresource for learning the techniques of effective communicationwith donors in the twenty-first century. Filled with illustrativecase histories, donor profiles, and more than two hundred actionpoints, this groundbreaking book shows fundraisers how to
  • Implement creative approaches to relationship-buildingfundraising
  • Avoid common fundraising errors and pitfalls
  • Apply the vital ingredients for fundraising success
  • Build good relationships through marketing
  • Achieve a greater understanding of their donors
  • Communicate effectively with donors--using direct mail, thepress, television, the telephone, face-to-face contact, andmore.
  • Prepare for the challenges of twenty-first centuryfundraising


Book News
Fundraising consultant Burnett presents a guide to fundraising for nonprofit organizations. His philosophy is based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed. The possibilities for bequest marketing are also explored. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Publisher: San Francisco, CA : Jossey-Bass, c2002
Edition: 2nd ed
ISBN: 9780787960896
0787960896
Characteristics: xxxiv, 350 p. ; 24 cm

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