Reality Check

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing your Competition

Book - 2008
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Penguin Putnam

More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.



Baker & Taylor
Challenges popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, and makes lighthearted and common-sense recommendations for being professionally competitive in the real world.

Baker
& Taylor

Challenging popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, the best-selling pundit and entrepreneurial author of The Art of the Start makes lighthearted and common-sense recommendations for being professionally competitive in the real world. 40,000 first printing.

Publisher: New York : Portfolio, 2008
ISBN: 9781591842231
1591842239
9781591843948
1591843944
Characteristics: xx, 474 p. ; 23 cm

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debwalker Mar 15, 2011

At close to 500 pages, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki could be called an encyclopedia of entrepreneurial advice. This book is filled with hundreds of practical nuggets of wisdom and good advice presented in Guy Kawasaki's fast reading, enjoyable style.

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