Mate a sus vacas sagradas

Mate a sus vacas sagradas

cómo las empresas exitosas mandan a paseo a las viejas ideas

Book - 2008 | Spanish
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Baker & Taylor
Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages--like always trust your research, success breeds success, and the customer is always right--are not only old and tired, but may lead a business completely astray.

Publisher: Argentina : Empresa Activa : Urano, 2008
ISBN: 9788492452125
Characteristics: 249 p. : ill. ; 22 cm
Additional Contributors: Bernstein, David 1962-
Schwab, Bill


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