The Surprising Path to Constant Creativity

Book - 2013
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A science-backed method to maximize creative potential in any sphere of life

With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

This science-backed, step-by step method can maximize our creative potential in any sphere of life.

  • Offers a proven method for developing new ideas and creative problem-solving no matter what your profession
  • Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
  • Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi

Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

Baker & Taylor
Offers an eight-step program, applicable in any profession, to unlock creative potential, develop new ideas and increase problem-solving skills and features over 100 techniques and strategies routinely utilized by highly creative individuals.

Book News
Author Sawyer is a jazz pianist and video game designer as well as an associate professor of psychology and business at Washington University in Saint Louis. Writing in an accessible style, he emphasizes that creativity comes in zigs and zags--small steps, flashes of insight--and presents an eight-step program that anyone can use to develop their creativity. The steps range from asking the right questions to getting ideas out into the world. The book's many hands-on activities, based on current research and on the successes of real people, will help readers see the world in new ways and generate new ideas. The ideas can be used at work, at home, in relationships, and in the community. The book's reader-friendly two-color layout includes boxes, sidebars, and charts. Jossey-Bass is an imprint of Wiley. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

Publisher: San Francisco :, Jossey-Bass,, [2013]
Edition: First edition
ISBN: 9781118297704
Characteristics: 275 pages : illustrations ; 25 cm
Alternative Title: Zig zag


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