Business Storytelling for DummiesBook - 2014
Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. With storytelling, you can tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.
Publisher: Hoboken, New Jersey :, John Wiley & Sons,, c2014
Characteristics: xii, 367 p. ; 24 cm