The Trust Factor

The Trust Factor

The Science of Creating High-performance Companies

Book - 2017
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American Management Association
Discover the formula for engagement. For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle-the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor(TM) survey, data, and examples support the action plans. Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you've got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.

Thomas Nelson
The key to improving company culture, says neuroscientist Paul Zak, is not engagement programs or monetary rewards, but brain chemistry. Packed with examples from companies such as Zappos and Herman Miller, this unique book shows you how to harness neurochemistry to cultivate a workplace where trust, joy, and commitment compound naturally.

& Taylor

Outlines eight practices to help design and manage a high-trust work culture, including celebrating achievements, offering employees autonomy, creating transparency, and investing in employee professional growth.

Publisher: New York, NY :, AMACOM,, [2017]
Copyright Date: ©2017
ISBN: 9780814437667
Characteristics: 248 pages : illustrations ; 24 cm


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