un métado revolucionario para influir y persuadir

Book - 2017 | Spanish
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Perseus Publishing

Con Pre-suasión aprenderás a atraer la atención, aprovechar el instante oportuno para ganar influencia y conservarla.


What are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument?

Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience’s attention to see what they want them to see, and avoid others.

With Per-suation, you will learn to grasp your audience’s attention, take advantage of the perfect moment in order to have, and retain, influence over them

Publisher: Barcelona :, Conecta/Penguin Random House Grupo Editorial,, 2017
Edition: Primera edición
ISBN: 9788416029662
Characteristics: 446 pages : illustrations ; 23 cm
Alternative Title: Presuasión


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