The Four

The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

Book - 2017
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Penguin Putnam
NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Baker & Taylor
An acclaimed NYU business professor examines the rise and influence of technology titans Apple, Amazon, Google and Facebook to reveal how they became successful by adapting the ideas of others in ways that reflect evolutionary psychology, outlining the likely path of a next possible major contender.

Publisher: New York, New York :, Portfolio/Penguin,, [2017]
Copyright Date: ©2017
ISBN: 9780735213654
0735213658
Characteristics: viii, 310 pages : illustrations ; 24 cm

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