Get to the Point

Get to the Point

Sharpen your Message and Make your Words Matter

Book - 2017
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Ingram Publishing Services
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don’t have a point—a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.
Champion Your Best Ideas!

Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

Publisher: Oakland, CA :, Berrett-Koehler Publishers,, 2017
Edition: First edition
Copyright Date: ©2017
ISBN: 9781523094110
Characteristics: 115 pages ; 22 cm


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