Zero to One

Zero to One

Notes on Startups, or How to Build the Future

eBook - 2014
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"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Zero to One is about how to build companies that create new things. It draws on everything I've learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: WHAT VALUABLE COMPANY IS NOBODY BUILDING? "-- Provided by publisher.
"Thiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from "0 to 1," creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself"-- Provided by publisher.
Publisher: New York :, Crown Business,, [2014]
ISBN: 9780804139304
Characteristics: 1 online resource
text file,rda
Additional Contributors: OverDrive, Inc. - Distributor

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q
qianhaha
Sep 22, 2020

Brilliant book... In fact my favorite book of all time.
This book inspired me to seek entrepreneurship, to attempt to innovate a product to revolutionize the world. Peter Thiel is highly qualified to write a book about entrepreneurship - he was part of the Paypal Mafia - a group of six people whom I respect the most. These six founded multi-billion dollar companies including Tesla, LinkedIn, Palantir, SpaceX, Square, Slide, Kiva, YouTube, Yelp, and Yammer. This book is different from other books on entrepreneurship. The ideas are avant-garde and provide an interesting viewpoint on current innovations.
I highly recommend this to anyone who wants to become an entrepreneur.
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Follow me on aclibrary.org if you like my book reviews :D The five seconds it takes to follow me will make me so happy :DDDDD

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TEENREVIEWBOARD
Sep 15, 2020

Zero To One is a must-have handbook for building a successful business with efficient employees, and an innovative product. The chapters are short and concise which makes this book a very easy read. Not only does this book provide direct tips, but it also draws many images and stories of Peters journey in growing his companies. Peter Thiel is the perfect example of doing what he speaks because the tips he includes are the exact same ones he used to scale PayPal and his own fortune. He also dedicates a little bit of the book to talk about innovation. One tip the sticks with me to this day is that “Zero to one is about growing vertically by innovating and creating completely new technology. 1 to n is about iterating existing technologies, or globalizing them and growing horizontally.” Overall this book is great for entrepreneurs looking to scale their business, and I highly recommend it. I rate this book a perfect 5/5! @UniquePerspective of the Teen Review Board at the Hamilton Public Library

1
1aa
Feb 14, 2019

A terrifically clear and well structured little book. Something one cannot say about business books is that they can be very helpful being referred to and re-read, but with this book, one can say just that. The scam of market defining is exposed. Looking for market signals, and interpreting them is touched upon (stay out of very competitive markets). The biggest point is the Big Secret, and how to harness it and not to loose it.
And perhaps best of all, its rather short.

l
LoveGodandbooks
Oct 23, 2018

Peter is no Anthony Robbins...and I say that as a 1000% compliment.
Thiel does not implore you to throw up your hands and stomp around like a 10 year old who’s had too much sugar...Rather, when looking at the glass of water, sure you’ll ask, “is it half full or half empty” or “does it matter, it’s just water, I wanted a Vitamin Zero..j/k.. the point being is...his theory is not just start the business with religious zeal but when you start it, in his words, “make it 10X better” than any competitor so that value stands out like a shining diamond. And use common sense principles that drive company growth.
It’s an excellent read, no doubt...like any good writer, Thiel uses history, philosophy, allegory, religion...to beef up his points.
I highly recommend “Zero to One”
2 thumbs up

r
ricardohdz
Jan 31, 2018

A simple book about startups with a fresh and aggressive perspective. The basic message is hold to your unconventional beliefs, create a monopoly and build a team of unusual talent.

c
careybeal
Jan 14, 2017

Very interesting read and some very thought-provoking insight into starting a new business or venture. Thiel toes the line between practical businessperson and relentless contrarian at times, forcing readers to think beyond where they might have imagined they would when picking up this book.

I particularly like the question, "what important truth do very few people agree with you on?" Again - it breeds creative thinking and that is, ultimately, what this book gets you to do.

Offers interesting perspective and is definitely a good read for those interested in building a successful business, or learning what it takes to do so.

j
jinayatali
Jan 05, 2017

This is a great book for anybody who wants to be an entrepreneur. It's important to have a right entrepreneurial mindset from the very beginning and Peter's insights and thought process will certainly be of great value for that. Here is book summary http://www.howtoinvestinstocks.ca/booksummary

t
tj_is_cool
Sep 19, 2016

7 main points:
1) engineering (10x better, breakthrough not incremental improvement)
2) timing - is this the right time?
3) monopoly - big slice in a small market?
4) people - do you have a right team?
5) distribution - not just create, way to deliver the product
6) durability - defensible 10 to 20 years in the future
7) secret - unique opportunity that others don't see

ZackApplewhite Oct 06, 2015

An excellent book for anyone looking at starting a business. I consider it a must read and intend to buy the book so that I can have a highlighted version for future reference. The author provides a series of great examples and detailed analysis without leaving the reader behind. The author also did very well in writing in a way that someone who didn't go to Stanford can understand.

j
JP_Wright
Sep 20, 2015

I was very impressed with Peter Thiel’s insights, thought process, and business acumen. If you are looking for the secret formula to starting that perfect business, you will be disappointed. The truth is that there is no secret. Great minds are unpredictable and Peter Thiel does a great job articulating that. However, Thiel does talk about trends and patterns behind the success of companies like Amazon, Payapl, and Telsa Motos as well as the success of individuals such as Bill Gates and Steve Jobs. Thinking outside the box and figuring out what you can do that is not already being done is the key. This is by far the best business book I have yet to read and highly recommend it. It’s also quick, short, and very engaging.

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qianhaha
Sep 22, 2020

qianhaha thinks this title is suitable for 16 years and over

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JLMason
Dec 23, 2014

1. Can you create breakthrough technology instead of incremental improvements?
2. Is now the right time to start your particular business?
3. Are you starting with a big share of a small market?
4. Do you have the right team?
5. Do you have a way to not just create but deliver your product?
6. Will your market position be defensible 10 and 20 years into the future?
7. Have you identified a unique opportunity that others don't see?

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