The Turn-on

The Turn-on

How the Powerful Make Us Like Them--from Washington to Wall Street to Hollywood

Book - 2019
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"What makes us love Ellen DeGeneres and hate Anne Hathaway? How do politicians move away from policy talk and connect with their voters? Activist and former producer Steven Goldstein breaks down the industry of creating likability and how public figures manufacture their image"-- Provided by publisher.
Publisher: New York, NY :, HarperBusiness, an imprint of HarperCollinsPublishers,, [2019]
Edition: First edition
ISBN: 9780062911698
Characteristics: viii, 349 pages ; 24 cm


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