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Zero to One

Notes on Startups, or How to Build the Future
Feb 14, 20191aa rated this title 4 out of 5 stars
A terrifically clear and well structured little book. Something one cannot say about business books is that they can be very helpful being referred to and re-read, but with this book, one can say just that. The scam of market defining is exposed. Looking for market signals, and interpreting them is touched upon (stay out of very competitive markets). The biggest point is the Big Secret, and how to harness it and not to loose it. And perhaps best of all, its rather short.